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I equip purpose-driven entrepreneurs and photographers to turn their story into connection—and their gifts into lasting impact.

hey friends, i'm katelyn

Ever wondered if you’re making wise decisions with your business investments? I’ll be the first to admit that when I started my business, I purchased what I WANTED and not what I NEEDED. I wasted money, bought a lens just because someone else had it, did very little research and made some financial mistakes. I’d love to save you from making those same mistakes! Here’s an example of one of my biggest mistakes when it came to purchasing a prime lens to add to my collection!

When I was about two years into shooting professionally, there was a photographer in Philadelphia who I loved following. She never shared anything helpful for other photographers which is fine, but I remember emailing her about whether or not I should invest in the 24mm 1.4. I knew that she used it and I liked the “epic-ness” of the extra wide lens but it was expensive.

I got about a 5 word response.
“Sure, it’s a great lens.”
That’s what she responded with.

I was used to photographers not desiring to connect with other photographers and definitely not helping one another out. Back in 2010, that was actually frowned upon in some circles!

Well, that is not the case anymore!!!

I’m THRILLED to share with you my thoughts on which lenses you should consider investing in and what order to purchase them!

Back in 2009, I DID buy the 24mm 1.4 and it wasn’t a good decision. I wasted $2400 on a lens that I would only use every now and then on wedding days.

The worst part?

I NEEDED other lenses in order to shoot a wedding day easily and professionally but I spent so much money on a specialty lens that wasn’t necessary.

If I had had someone willing to share their experience, their wisdom and their genuine advice with me, it would have saved me from making a bad purchase!!!

My hope is that this new Youtube Episode will help you make WISE decisions as you grow your lens collection and will allow you to feel confident in your decision making process!

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I’m a photography educator, business builder, podcaster, and entrepreneurial cheerleader, I equip entrepreneurs to create a business and life they love—all while being a wife and momma to four, plus one in heaven.

Hi, I'm Katelyn

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