Courses + Products


The 4 Dimensions of Value in Business

Ask Anything

filed in:

When I was in college, I started off as an art major. Notice I said “Started off as”…. I didn’t graduate as an art major. Why? Well, there was this little thing called 3D design that completely turned me off to the entire degree! I can design one dimensionally…. but add two other sides and I’m sunk. I just couldn’t do it! I BARELY made it through Sculpture 101 and I knew that this wasn’t for me! It’s hard enough to focus on one side, much less THREE! There were times when I felt like I was really making progress on my sculpture and then I would turn it around and realize that I had neglected the other two sides!!

This is a lot like the dimensions of value in a business. You can focus SO HARD on one side that the other sides suffer! This can happen and you don’t even realize it until the other dimensions start falling apart from being neglected.

We recently increased prices a little bit in order to keep up with the demand right now in our business. This really got me thinking about how I could BEST teach photographers about raising the VALUE of their business. I started paying attention to what other people VALUED in our own business and I realized that we are in demand because of FOUR DIFFERENT AREAS of our business. After realizing this, I named the FOUR DIMENSIONS OF VALUE and I sent out a massive series of emails educating our NEWSLETTER list about these! Sign up so that you get more in-depth information right into your inbox!

the four dimensions of value

So what are the FOUR DIMENSIONS OF VALUE?! These are four areas that determine how much people are willing to pay for our services. When people hear about our prices, SOMETHING makes them book! Something makes them realize that what we offer is worth the investment! And you know what blows me away? The most common response we have from our couples is that we were the best investment of their wedding day. Whenever we hear that feedback, it just makes me want to cry. We work so hard to make sure these couples have a wonderful experience and I have found that we get this feedback most often when ALL FOUR DIMENSIONS OF VALUE are healthy!

So what are the four dimensions of value? Let me explain! Here are the determining factors that makes people decide if we’re worth what we charge!:

1. Our image quality
2. Utilizing our personality
3. Our reputation
4. The client experience

So lets break these down a little bit! Read through this next section and pay attention to where you’re THRIVING and where you’re just SURVIVING.

1. Image Quality!: This matters! Your images MATTER! But images will not keep you booked for the next 5 years. There is too much amazing competition out there! If your image quality is BLAH and your work isn’t standing out, here’s my advice: Determine what’s not cutting it in your images (composition? posing? lighting? editing? clarity?) and focus on getting education to fix it! Also, make a conscience decision to focus on ONE AREA of the wedding day to grow in each wedding season. This year I’m focusing on Bridesmaids pictures! I’m working hard to do NEW and exciting things to make sure my image quality is constantly being enhanced. Two years ago, I focused on my OCF shots!! Commit and make it happen! :)

2. Utilizing Your Personality: You have such a HUGE opportunity to WIN PEOPLE OVER when you’re working with them. We create raving fans during family formals and bridal party portraits…. the most STRESSFUL part of the wedding day! How do we do it? We’re different than what they normally experience. We work hard at handling the stress in a loving, service-minded way and we use our personalities to make family members and friends of our couples feel loved and valued. We also showcase our personality online so that when our couples and their families meet us on the wedding day, their love for us is amplified. USE your personality to your advantage. I honestly believe that if you took Michael and I out of our business, you would have taken 40% of our price point out too. We’re MORE valuable because of the way our personalities enhance the experience!

3. Maintain An Incredible Reputation: I’m not just talking about your reputation with your clients, I’m talking about your reputation EVERYWHERE!! Clients, bridesmaids, vendors, venues, friends of the bride, your personal friends, etc. etc. The more people that hear about you and fall in love with you, the better! On multiple occasions, we have had brides book us even though we aren’t in their price range SIMPLY because of what they HEAR about us from others! Think about your business… are people building up your reputation? What is your reputation? If you don’t have one… that leads me to my next point! …

4. The Client Experience: You’ll know if your client experience is suffering if you don’t have any type of reputation. Why is this true? Because if you were killing it with your client experience, people would be TALKING ABOUT IT! What your clients experience via emails, via your online presence, at their engagement session, during the in-between time, on the wedding day, after the wedding, on social media, etc… it all matters!! Give your couples something to talk about! You ESPECIALLY need to master this part of the system if one of your other dimensions is struggling. If your personality doesn’t naturally make people fall in love with you instantly… you need to catch your clients by surprise with the way you spoil them!! When your client experience is thriving, so will your reviews!! :) How do we start our official client experience? We impress our brides with THIS!

Whew! What a post! If you made it through this, you’re a champ!! I hope you enjoyed the FOUR DIMENSIONS OF VALUE! There is so much more that I could share but I’ll save that for another time!! :) Have an amazing week!!!! Increase the Value and Demand for Your Business with the Four Dimensions of Value by Katelyn James Photography


Thanks for reading!

— Katelyn

The Sledge & Hugo Family Legacy Family Portraits | Maymont Park

What’s better than doing a family session for one KJ couple? Photographing TWO and adding in Nonna and Grandpa!


Have you ever closed out of Lightroom unhappy with the end result?


5 Essential Lightroom Tips I can't edit without these!

5 Go To Ceremony Shots

5 Must Have Ceremony Shots You can’t miss these!

There are no do-overs, or second chances while photographing a wedding ceremony, so we want to make sure we capture it all!

R6 Flat Files

How to Fix Flat R6 Images We finally found a solution!

A year ago, we promised to find a solution for those who were complaining about their R6 raw files looking dull and lifeless in Lightroom. However, due to various circumstances, we couldn’t deliver on that promise until now.

The Katelyn James Podcast

Kelly is an incredible wedding photographer who has been shooting 90 weddings a year. I know, it sounds unbelievable, but it’s true! Kelly’s success and the volume of work she handles is truly impressive.

Kelly Sea & Katelyn James

Ep. 34 | How She is Booking 90+ Weddings a Year And staying sane while doing it!

The Katelyn James Podcast
Free Posing Class

Free Posing Class The KJ Way

Your sessions should be working FOR you not against you!



"Best money I have EVER spent on education! ... and I've spent a lot!”


"I love all the lessons I'm learning from KJ All Access! Thanks Katelyn!”

- Shannon Drummond, ALL-ACCESS MEMBER

"I find very few educational resources worth it ... this one is!”

- Kate gansneder, ALL-ACCESS MEMBER

"Recently signed up for KJ All Access and it's EVERYTHING!”

- Kassidy Mowery, ALL-ACCESS MEMBER

"Being able to see behind-the-scenes of Katelyn interacting with her clients has been SO impactful!”

- Angie mcpherson, ALL-ACCESS MEMBER

"Recently signed up for KJ All Access and it's EVERYTHING!”

- Kassidy Mowery, ALL-ACCESS MEMBER

"SO worth it! It's amazing the amount of knowledge you get out of them!”

- Brittany Lowe, ALl ACCESS MEMBER

"I learned just as much in one All Access as I did in a whole course! SO GOOD!"

- Joanna Krueger, ALL-ACCESS MEMBER
10 Steps to Starting Your Photography Business
Helping a friend survive a season of Infant Loss
How to photograph a first look in Harsh Light
A Lake Como Destination Wedding - Greg and Kate
A Letter to the Go-Getters fearful of Motherhood

The KJ blog

The KJ Blog is where you get to know me, where you meet our KJ Couples and see their beautiful wedding days, where I have been building an archive of education for over a decade and where I let you see a peek into our life, our home, and hear about our purpose! 
don't miss the
Arrow KJ
Arrow KJ
Arrow KJ
Arrow KJ
Arrow KJ
Arrow KJ


Join 95,000+ others and learn, grow and get connected via our Youtube Channel! This is where I'm constantly sharing new content, talking all things gear, business, tips, tricks and letting you into the behind-the-scenes of our everyday life! 

"I have invested in all of KJ’s education!

The way she teaches makes so much sense and I’m so grateful for her! My business will be forever changed!"

- Renee Nicolo

"KJ education has been life-changing

 It has elevated my work so I could quit my day job and work from home with our baby boy!"

- joanna k.


and none compare to what I get from KJ!"