Micro Changes, Macro Results

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I'm Katelyn James Alsop, a photographer, educator and momma who believes any photographer can have a profitable AND purposeful business.


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This isn’t going to be a long post. I’m not going to sit here and write paragraphs and paragraphs about how to get more business FAST! I don’t think it’s that easy. The truth is, we just finished a long 2 day workshop and the resounding theme of it was that success doesn’t come to those that want a quick fix. It comes to those who are passionate, who fight for it and who WAIT for it. I’ll be honest, I grew quickly when I first started my business….but I also only slept 4-5 hours a night in college because I was working hard to make this thing happen.

It was hard work from the very beginning. Lets fast forward 7 years from those college days of no sleep and late nights… We now have an amazing business that employs me, my husband, our office assistant AND one contracted worker on a regular basis. So what is the trick? What’s the secret to staying in business AND growing your business? Is it just “hard work”? No. I truly believe that some small business owners can work their butts off and never truly do themselves or their business any good. The secret to running a successful business that changes people’s lives, increases profits annually and provides for your family is this…..

Micro Changes
Macro Results

That’s right, that’s all it is. As a small business owner, you will NEVER change your business completely by purchasing a seat to a big name workshop… but you CAN change your business if you slowly but surely start implementing what you learn at that workshop through small changes, one by one. It could be small changes to your workflow, your shooting, your blogging, your social media sharing, your marketing…. bit by bit, you’ll see a change…. but it TAKES TIME. There isn’t an EASY button. I wish there was! I wish I could press a button for EVERY attendee that comes to our workshop and they see immediate change, but to be honest, that would HURT them.

Organic, genuine grow comes from hard work… you can’t buy it, you can’t fake it and you can’t just MAKE it happen fast. If a successful business was just GIVEN to you, you would run it into the ground in about 6 months because success comes from the journey.

I’ve learn so much about client experience over the last seven years. After dozens and dozens of thank you notes, it still amazes me that most of our clients thank us for treating their family so well during family portraits before they ever mention their images. Isn’t that strange? That’s a perfect example of a MICRO element of the day producing a MACRO impact. These little changes seem so insignificant and that’s why most small businesses overlook them and then get mad that they aren’t growing!!

The reality is, Michael holding grandma’s hand to help her to her wheel chair matters…. Katelyn not losing patience with the over-bearing dad matters…. Not letting a sour venue coordinator spoil the entire day MATTERS. Delivering images 3 weeks before they are due matters. Pushing yourself to try something new and not lose your passion on a wedding day MATTERS …. Every. little. thing…. MATTERS. These MICRO changes will produce the most incredible results but you have to remind yourself that they ADD UP and they’re WORTH IT!

So no matter what you’re doing today… whether it’s emails, or editing, or shooting, or marketing…. do the little things… because they add up and they count!

Micro Changes, Macro Results For Your Small Business by Katelyn James Photography

To learn more about KJ Education, visit THE SITE!

To read more business related posts, visit our Ask Anything category!

Thanks for reading!

— Katelyn

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