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Micro Changes, Macro Results

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I'm Katelyn James Alsop, a photographer, educator and momma who believes any photographer can have a profitable AND purposeful business.

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This isn’t going to be a long post. I’m not going to sit here and write paragraphs and paragraphs about how to get more business FAST! I don’t think it’s that easy. The truth is, we just finished a long 2 day workshop and the resounding theme of it was that success doesn’t come to those that want a quick fix. It comes to those who are passionate, who fight for it and who WAIT for it. I’ll be honest, I grew quickly when I first started my business….but I also only slept 4-5 hours a night in college because I was working hard to make this thing happen.

It was hard work from the very beginning. Lets fast forward 7 years from those college days of no sleep and late nights… We now have an amazing business that employs me, my husband, our office assistant AND one contracted worker on a regular basis. So what is the trick? What’s the secret to staying in business AND growing your business? Is it just “hard work”? No. I truly believe that some small business owners can work their butts off and never truly do themselves or their business any good. The secret to running a successful business that changes people’s lives, increases profits annually and provides for your family is this…..

Micro Changes
Macro Results

That’s right, that’s all it is. As a small business owner, you will NEVER change your business completely by purchasing a seat to a big name workshop… but you CAN change your business if you slowly but surely start implementing what you learn at that workshop through small changes, one by one. It could be small changes to your workflow, your shooting, your blogging, your social media sharing, your marketing…. bit by bit, you’ll see a change…. but it TAKES TIME. There isn’t an EASY button. I wish there was! I wish I could press a button for EVERY attendee that comes to our workshop and they see immediate change, but to be honest, that would HURT them.

Organic, genuine grow comes from hard work… you can’t buy it, you can’t fake it and you can’t just MAKE it happen fast. If a successful business was just GIVEN to you, you would run it into the ground in about 6 months because success comes from the journey.

I’ve learn so much about client experience over the last seven years. After dozens and dozens of thank you notes, it still amazes me that most of our clients thank us for treating their family so well during family portraits before they ever mention their images. Isn’t that strange? That’s a perfect example of a MICRO element of the day producing a MACRO impact. These little changes seem so insignificant and that’s why most small businesses overlook them and then get mad that they aren’t growing!!

The reality is, Michael holding grandma’s hand to help her to her wheel chair matters…. Katelyn not losing patience with the over-bearing dad matters…. Not letting a sour venue coordinator spoil the entire day MATTERS. Delivering images 3 weeks before they are due matters. Pushing yourself to try something new and not lose your passion on a wedding day MATTERS …. Every. little. thing…. MATTERS. These MICRO changes will produce the most incredible results but you have to remind yourself that they ADD UP and they’re WORTH IT!

So no matter what you’re doing today… whether it’s emails, or editing, or shooting, or marketing…. do the little things… because they add up and they count!

Micro Changes, Macro Results For Your Small Business by Katelyn James Photography

To learn more about KJ Education, visit THE SITE!

To read more business related posts, visit our Ask Anything category!

Thanks for reading!

— Katelyn

Nathan + Jenni Rae Historic Estate Wedding | Franklin Tennessee

This beautiful day way unlike any wedding I have ever photographed before. It’s hard to put into words how powerful and inspiring it was.

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Weddings

If you’ve been following my updates since I got the R6 two years ago, you know I LOVE it!! It has been a game changer for me! But there is ONE mistake that I’ve made that cannot be fixed afterwards!

R6 Mistake That You Cannot Fix
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R6 Mistake That You Cannot Fix Learn how to avoid this!

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Common Website Mistakes to Avoid

Common Website Mistakes Tips to Avoid & Change

There are things that EVERY photographer should have on their website! We will walk through some students’ websites to see how small changes can impact their perceived value, and for you to see if what they’re missing is something that you are too!

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Youtube

The Waldron Family A Backwoods Family Session

You know what I’m realizing? I’m realizing I am loving getting to see people I love and miss in this very busy season of our life.

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Portraits

We’re gearing up for wedding season and there are so many ways to market yourself DURING a wedding to keep new clients coming in! I have been a wedding photographer for 13 years, and I have never paid for ‘traditional’ advertising!

How to Book More Weddings
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How to Book More Weddings Easy & FREE Tips to Market Yourself

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Customize With Canva

Quick + Easy Tutorial for Canva A Game Changer for Designing Content

I am eating my words again! For years, I have used InDesign for everything… but Canva had a HUGE update last year which changed everything!!

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Youtube

READER FAVORITES

"Best money I have EVER spent on education! ... and I've spent a lot!”

- Kara Abbey, ALL-ACCESS MEMBER

"I love all the lessons I'm learning from KJ All Access! Thanks Katelyn!”

- Shannon Drummond, ALL-ACCESS MEMBER

"I find very few educational resources worth it ... this one is!”

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"Recently signed up for KJ All Access and it's EVERYTHING!”

- Kassidy Mowery, ALL-ACCESS MEMBER

"Being able to see behind-the-scenes of Katelyn interacting with her clients has been SO impactful!”

- Angie mcpherson, ALL-ACCESS MEMBER

"Recently signed up for KJ All Access and it's EVERYTHING!”

- Kassidy Mowery, ALL-ACCESS MEMBER

"SO worth it! It's amazing the amount of knowledge you get out of them!”

- Brittany Lowe, ALl ACCESS MEMBER

"I learned just as much in one All Access as I did in a whole course! SO GOOD!"

- Joanna Krueger, ALL-ACCESS MEMBER
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Helping a friend survive a season of Infant Loss
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The KJ Blog is where you get to know me, where you meet our KJ Couples and see their beautiful wedding days, where I have been building an archive of education for over a decade and where I let you see a peek into our life, our home, and hear about our purpose! 
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Join 54,000+ others and learn, grow and get connected via our Youtube Channel! This is where I'm constantly sharing new content, talking all things gear, business, tips, tricks and letting you into the behind-the-scenes of our everyday life! 
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"I have invested in all of KJ’s education!

The way she teaches makes so much sense and I’m so grateful for her! My business will be forever changed!"

- Renee Nicolo

"KJ education has been life-changing

 It has elevated my work so I could quit my day job and work from home with our baby boy!"

- joanna k.

"I'VE INVESTED IN SO MANY RESOURCES... 

and none compare to what I get from KJ!"

- LAUREN M.