This is harder to write than I thought! It’s weird… but also so freeing at the same time. This is our off season… the one time of the year when things are going 100MPH. Michael and I love listening to Michael Hyatt’s podcasts about building platforms and the number one thing he mentions is that CONTENT matters. What you post matters. It needs to be life-enhancing for your audience and it needs to be substantial. I have been blogging for 6 YEARS. Yes…. SIX! And for almost half of that time, I have been blogging EVERY weekday. It’s a part of my life… a part of my schedule. I have been so loyal to this part of my business and you know what?
I have seen the fruit from my labor. We have thousands of blog friends that visit the blog daily. The blog has become our online home base for our business. It’s where you can read about our clients, view our work, keep up with Bokeh boy, see our recent house projects and so much more!! We are SO thankful for this little piece of the internet that we have the privilege of reaching each and every day. However, at some point, everyone needs time to regroup, refresh and renew their inspiration. Sure, I can pre-blog and take a week off. But after several conversations about this with some friends of mine, I think it’s been confirmed that cutting back my blogging is what I need to do for a little while. I REALLY enjoy blogging… and while others see it as just “something I have to do”… I see it as something I GET to do. But even great things need rest. Michael and I are in the midst of a massive rebrand for the first time EVER… we’re also gearing up for a new year for The Collection and serving a new group of 2015 KJ Brides and Grooms! Even in the off season, there is a lot going on. We need time to study what is working well…. what isn’t…. what is taking up too much time… and what we should spend more time on!! The only way to grow and figure all of this out is to take a step back.
So, as weird as it is for a daily blogger to say this, I’ll be taking a little break from blogging the until the Rebrand has launched!!! There will be 2-3 posts a week instead of 5 and we’ll be monitoring how it goes as far as engagement.
We LOVE this blog…. and we love all that follow it and read it. Recently, someone mentioned to me “What does it feel like to have so many friends online that love your stuff?!” and all I could say was “Gosh, I don’t know….I’m just so thankful”. And that’s the honest truth. I don’t deserve this amazing following. Every single one of you that take time out of your busy schedules to read this blog blow me away. Thank you for coming back… day after day. :) YOU GUYS are our business… you may not realize that or not… but you are. You are the ones that talk about us… that share our work… that like our posts. You are the reason we have grow and we want to give you the best!!
So get excited!! Because we are getting closer and closer to our launch. It’s going to be amazing!! Gosh I wish I could show you some sneak peeks but I just have to wait!
And because we’re using our extra free time to rest and make this blog better than ever…. I wanna hear about what you love most!! Leave me a comment and let me know the following:
- What do love the most about this blog?!
- What do you think the new “LOOK” is going to be like?! :)
- What would you like to see more of?!
Thanks for reading!
— Katelyn
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