How Much to Charge for Wedding Photography

Are your prices too high or low?

filed in:


Through email & in our KJ Education Facebook group, this question is asked DAILY!

‘What should my prices be for photography?!’


And I wish there was an answer I could easily reply back!! But it’s so much more than just giving you a number!

There are a lot of variables that can change the price between one photographer to another.. There’s not one number that works for everyone!


But are you wondering if you’re charging too much.. Or too little.. There’s 10 things that you need to consider when making your price! 


Website & Portfolio   

How are you showcasing your work? Is your portfolio curated to what you want to showcase versus every image you’ve ever captured? You don’t want to overwhelm but show your best images to the world! 


Social Media Presence    

Does your website match what you’re showcasing on Instagram? You want to stay consistent so they’re not questioning what kind of photos they’ll get!


Brand Presentation   

A brand needs to match the kind of clients you are trying to reach! Does your logo and business name match what you are showcasing?


Pricing History    

Did you recently change your prices? If so, that is significant! You have to give it time to let that change set in. At least 6 months!


Booking History 

What have your past years of business looked like? Were you completely booked last year, but failed to market well and that’s why you only have 5 weddings this year? I need to see what has happened in the past!


Inquiry vs Marketing Problem  

Are people inquiring and then going a different route? Or are you not receiving new inquiries? Something could be happening with your client experience that is giving them second thoughts!


Inquiry Process 

How long does it take for you to respond? What does your response look like? If you want a SIMPLE way to WOW your potential clients, our KJ Pricing Guide is the easiest way to do that!


Understand Your Market    

You need to do research on what the industry norms are! Different areas can have completely different norms for what a typical cost would be. 


Client Experience

How do you make your clients feel? Do they walk away RAVING about you and telling their family/ friends about it? This can make or break your business!


You Need Experience & Practice

Your business should look different than what it did when you first started! So as you continue to grow, your prices will as well. 


You can hear MUCH MORE on the Youtube video for this week on what I’m looking for in trying to determine your pricing!! Enjoy!

If this was helpful and you want to continue to grow and learn, try KJ ALL ACCESS for free!! Click here to join now!!!

Have you seen some of our most popular youtube episodes?

We release brand new Youtube episodes each week ranging from business topics, personal episodes, gear reviews, technical training and behind the scenes education! If you’ve never explored this part of our photography education, dive in now! It’s free!! Enjoy!

If you want to save this for later, Pin It!!

how much to charge for photography


Thanks for reading!

— Katelyn

Composition Course Family SHoot

Composition at a Family Shoot with little kids!

As a professional photographer, I’ve had the privilege of capturing countless family portraits over the years. Each session presents a unique set of challenges, from managing energetic children to finding the perfect backdrops.


As a photographer, I’ve often found myself in situations where the location seemed lackluster or uninspiring. It’s easy to get caught up in the pursuit of the perfect setting, but the reality is that we don’t always have the luxury of shooting in the most visually stunning locations.

Sneak Peek Composition. Course

Creating Amazing Composition when you have a boring location


The Smith Family Pharsalia Farm Family Portrait

We rescheduled this shoot with the Smith family once because of a threat of rain. It wasn’t a totally horrible forecast but if there’s one thing that I learned about Colleen when I photographed her wedding, it’s that she loves the GLOW!


The Sledge & Hugo Family Legacy Family Portraits | Maymont Park

What’s better than doing a family session for one KJ couple? Photographing TWO and adding in Nonna and Grandpa!


As a professional wedding photographer, I’ve encountered my fair share of editing challenges on the job.

LR Editing Nightmares

Wedding Photography Editing Nightmares and how to fix them!


5 Essential Lightroom Tips I can't edit without these!

Have you ever closed out of Lightroom unhappy with the end result?



"Best money I have EVER spent on education! ... and I've spent a lot!”


"I love all the lessons I'm learning from KJ All Access! Thanks Katelyn!”

- Shannon Drummond, ALL-ACCESS MEMBER

"I find very few educational resources worth it ... this one is!”

- Kate gansneder, ALL-ACCESS MEMBER

"Recently signed up for KJ All Access and it's EVERYTHING!”

- Kassidy Mowery, ALL-ACCESS MEMBER

"Being able to see behind-the-scenes of Katelyn interacting with her clients has been SO impactful!”

- Angie mcpherson, ALL-ACCESS MEMBER

"Recently signed up for KJ All Access and it's EVERYTHING!”

- Kassidy Mowery, ALL-ACCESS MEMBER

"SO worth it! It's amazing the amount of knowledge you get out of them!”

- Brittany Lowe, ALl ACCESS MEMBER

"I learned just as much in one All Access as I did in a whole course! SO GOOD!"

- Joanna Krueger, ALL-ACCESS MEMBER
10 Steps to Starting Your Photography Business
Helping a friend survive a season of Infant Loss
How to photograph a first look in Harsh Light
A Lake Como Destination Wedding - Greg and Kate
A Letter to the Go-Getters fearful of Motherhood

The KJ blog

The KJ Blog is where you get to know me, where you meet our KJ Couples and see their beautiful wedding days, where I have been building an archive of education for over a decade and where I let you see a peek into our life, our home, and hear about our purpose! 
don't miss the
Arrow KJ
Arrow KJ
Arrow KJ
Arrow KJ
Arrow KJ
Arrow KJ


Join 97,000+ others and learn, grow and get connected via our Youtube Channel! This is where I'm constantly sharing new content, talking all things gear, business, tips, tricks and letting you into the behind-the-scenes of our everyday life! 

The KJ Learning roadmap

If you're a visual learner, this real-life, behind the scenes training was created just for you!

Create clients who can't help but rave about how you made them feel in front of your camera!

A 4-step educational preset process that will make Lightroom seem like a friend instead of a constant frustation.

The only thing you'll need as a beginner to kick start your photography journey.

The most popular, most transformational KJ Course of them all! Learn how to find great light in any location no matter how challenging!

The course that teaches photographers how to master Lightroom, find their unique style and trasnform their workflow!

Not only can artificial intelligence edit your images in minutes, it can now edit your work exactly the way KJ would if I was editing it myself!

Create polished, scroll-stopping images!  If you’re tired of “normal” and are ready to access the “Next Level”, this course was designed for you! 

"I have invested in all of KJ’s education!

The way she teaches makes so much sense and I’m so grateful for her! My business will be forever changed!"

- Renee Nicolo

"KJ education has been life-changing

 It has elevated my work so I could quit my day job and work from home with our baby boy!"

- joanna k.


and none compare to what I get from KJ!"