nervous to write this post because I don’t want it to be taken the wrong way. There are bad connotations that go along with the phrase “Going with the Flow”. As business owners, we are supposed to be UNIQUE and strive for new ideas that make us stand out and attract attention. However, I think there are a few areas where we have to pay attention to trends and adjust to them in order to stay relevant. Naturally…. this post is heading in a “Re-Branding” direction! This idea started one day while Michael and I were driving down Broad Street, heading to the Scion dealership to pick up the Toaster from it’s regular checkup…
(The Toaster is our car BTW… just wanted to clarify that we don’t send our toaster oven to get regular checkups). I was riding in the passenger seat and I noticed our local McDonalds was being renovated. The exterior had been stripped off and new slate-like stone was replacing the old yellowed siding. The drive-thru was being doubled and there was a large yellow “swoop” attached to the front of the building. The crazy thing was that even in the midst of renovation, the parking lot was still packed. So if this McDonalds wasn’t losing BUSINESS because their “look” was outdated… why change? Why spend all of that money to renovate when they were doing just fine without the new light fixtures and modern seating?
Well, I think we can learn a lot from this. As a small business owner I struggle with this question…. when is it time to UPDATE?! My “Look” is maintained mostly through my web presence and my blog is the heartbeat of my business. Even though it’s doing well and is continually reaching new followers….it can’t stay like it is forever. Some would say “But Katelyn it’s not OUT of DATE”…. and they’re right. It’s not! It’s a great blog with cute features and I’ve LOVED it for two years! However, I also know that I have to stay relevant. It would be SO easy to sit back and keep my same “look” for 5-8 years…. and that would save a lot of time AND money…. but I don’t think that’s smart. I’m in the midst of a blog re-do both for cosmetic changes AND backend upgrades. It’s a long process that is a little pricey and tedious but it’s worth it. In a month or so, I’ll have a new blog with new coding and faster processing and a great new “look”! It’s not a drastic change you guys… don’t freak out, I’m not switching my branding to PURPLE! …. I’m just tweaking a few things to keep it fresh and I’m excited about it! Sometimes it’s important to step it up a notch, even if you can survive without the changes. So just like Mickie D’s… my online presence is getting a facelift!!! Here’s a tiny little peak of what’s to come….
Thanks for reading!
— Katelyn
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