Personal

Where I Am

A New Friday Series

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Sixteen years ago, I had no budget for marketing. Zero. None at all! 
So I did the only thing I could think of—I started sharing my life. 

I blogged about what I was learning, what I was struggling with, what was happening behind the scenes.

And without even realizing it, that personal sharing built trust, which built connection, which—somehow—built a successful personal brand!

And honestly?

It worked better than any marketing strategy I could have come up with.

So I’m bringing it back!

Every Friday, I’ll be sharing “Where I Am”—physically, spiritually, emotionally, and in business—because I’m growing a lot. In so many ways. 

And I think this journey I’m on—as a mom, as an entrepreneur, as someone who has walked through some things—might be helpful for someone else.

So here’s where I am this week:

Where I Am [Business]

I’ve been having some deep conversations behind the scenes with photographers and entrepreneurs, and I keep seeing this pattern—so many business problems aren’t really business problems at all. 

They’re personal roadblocks disguised as business struggles.

For example, inside KJ Business Builders, we have people who thought they just needed help with personal marketing. 

But after diving into the foundational lessons, they’re realizing… 

Wait a second… I don’t actually like myself.
How am I supposed to build a brand around who I am when I don’t even like who I am?

(Talk about a roadblock realization!!!)

That kind of breakthrough changes everything

Because if you’re walking around believing a bunch of made-up stories about how the world views you, that’s going to affect the way you show up.

 And when you stop letting those lies hold you back? That’s when you finally get unstuck.

I love this work!! It’s been such a joy to dig deeper into why our businesses might feel stuck…because WE feel stuck personally. 

The thing is, you can’t grow your business if you aren’t growing personally. And together we’re doing the work. 

We have a couple hundred people inside KJBB now, and watching these breakthroughs happen is just the most fulfilling thing. 

(Wondering when KJ Business Builders is for you? Stay tuned!)

 

Where I Am [Personally]

You guys…I’ve been going to the gym!!

And I’m so proud of myself!

There’s this group of Acton moms who meet up Monday, Wednesday, and Friday for weight training, and I never thought I’d be the kind of person to join in on something like that. 

But here I am—lifting weights, juicing, making homemade bread, eating clean, diving into functional medicine…

I mean, WHO AM I?

Here’s are the products I’m loving that are making these realities a whole lot easier: 

 

Where I Am [Spiritually]

There’s a lot happening in my life right now that I cannot control. 

And I hate that.

But I’m also realizing that my body is feeling the effects of years of me white-knuckling my way through life—holding everything together, making sure everyone else was okay, and believing that if I could just manage everything well enough, I could avoid struggle, disappointment, or pain. 

But that’s not how life works. And it’s certainly not how faith works.

I’ve spent years in a season of survival—growing babies, waking up at all hours of the night, navigating health challenges with my kids, and advocating for them when the answers weren’t easy to find. 

I’ve dug deep into functional medicine, sought second (and third and fourth) opinions, and carried the mental load of making sure my family was thriving. 

And now? Now that I’m stepping out of that season, my body is responding in ways I didn’t expect. 

It’s almost like it doesn’t know how to function without me constantly forcing it into overdrive.

And here’s the hard truth I’m facing: maybe my body isn’t rebelling against me. 

Maybe it’s just finally feeling what it wasn’t allowed to feel for years. 

Maybe it’s been trying to tell me something all along, but I was too busy gripping the wheel to listen.

Letting go of that control feels so unnatural. 

But if I believe what I say I believe—that God’s plan is better than my own—then I can’t just trust Him with the big things.

 I have to trust Him with everything. 

Even my health. Even my healing. Even the parts of my life that feel completely out of my hands.

Surrender doesn’t come naturally to me. But I think that’s the next season of growth I’m walking into—learning how to truly trust, truly rest, and truly believe that I don’t have to carry everything alone.

If you’re in the same place, gripping the wheel and feeling the weight of it all, I see you. You’re not alone. And maybe—just maybe—letting go is where the healing starts.

Wrapping It Up With You

So that’s where I am this week!! 

In the middle of growth, in the tension of letting go, and in the messy but good work of learning to trust. 

I don’t have it all figured out, but maybe that’s the point—maybe we’re not supposed to. 

Maybe life is less about having all the answers and more about showing up, being present, and trusting that even in the uncertainty, God is still writing a beautiful story. 

So if you’re in a season of wrestling, growing, or just trying to loosen your grip a little, you’re not alone. 

I’m right there with you. Let’s walk this road together. See you next Friday.

Thanks for reading!

— Katelyn

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