I sure hope I’m not the only one who dealt with this. When I started my business it almost felt like I had split personalities. One day I considered myself to be a professional and other days I couldn’t believe I was asking people to pay me $1600 to take PICTURES!! I think I went back and forth between these two views of myself because I created this business all by myself. I never took a class, I didn’t have a degree in business OR photography, and I never had anyone tell me that I was qualified for the job! I just WENT for it!!!
So, when you look at it that way, it’s easy to understand why I struggled to view myself as a professional sometimes. I don’t struggle with this anymore and to be honest, I HID this struggle early on in my business. I was super confident and professional on the outside even though on the inside I was second-guessing so much of what I was doing. I think this happens to a lot of photographers. The most common way to know whether or not a photographer is struggling with confidence and viewing themselves as a professional is through their pricing.
Yep. I said it! So many photographers do not charge what they are worth because they don’t view themselves as professionally as others do. I totally understand the struggle. However, I have had many mentors over the years who have taught me about the importance of raising my prices and I have overcome this hurdle in running my business! I just recently raised my prices because Michael and I don’t want to shoot 30+ weddings for a 5th year in a row in 2017. There are SO many reasons why photographers should raise their prices and sometimes they just need a little extra BOOST of confidence to take the leap and so I have created a resource to help with just that!!!
We’re excited to announce that we have a BRAND NEW FREE DOWNLOAD for photographers!!! If you’re on the fence with whether or not your prices need to be raised, this guide will help you! Now I can’t determine what EVERYONE’s pricing structure should look like but I can share what has helped me determine my pricing increases in the past!! I hope this FREE DOWNLOAD is helpful!! CLICK HERE to download yours!!!!
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Thanks for reading!
— Katelyn
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