Through email & in our KJ Education Facebook group, this question is asked DAILY!
‘What should my prices be for photography?!’
And I wish there was an answer I could easily reply back!! But it’s so much more than just giving you a number!
There are a lot of variables that can change the price between one photographer to another.. There’s not one number that works for everyone!
But are you wondering if you’re charging too much.. Or too little.. There’s 10 things that you need to consider when making your price!
Website & Portfolio
How are you showcasing your work? Is your portfolio curated to what you want to showcase versus every image you’ve ever captured? You don’t want to overwhelm but show your best images to the world!
Social Media Presence
Does your website match what you’re showcasing on Instagram? You want to stay consistent so they’re not questioning what kind of photos they’ll get!
Brand Presentation
A brand needs to match the kind of clients you are trying to reach! Does your logo and business name match what you are showcasing?
Pricing History
Did you recently change your prices? If so, that is significant! You have to give it time to let that change set in. At least 6 months!
Booking History
What have your past years of business looked like? Were you completely booked last year, but failed to market well and that’s why you only have 5 weddings this year? I need to see what has happened in the past!
Inquiry vs Marketing Problem
Are people inquiring and then going a different route? Or are you not receiving new inquiries? Something could be happening with your client experience that is giving them second thoughts!
Inquiry Process
How long does it take for you to respond? What does your response look like? If you want a SIMPLE way to WOW your potential clients, our KJ Pricing Guide is the easiest way to do that!
Understand Your Market
You need to do research on what the industry norms are! Different areas can have completely different norms for what a typical cost would be.
Client Experience
How do you make your clients feel? Do they walk away RAVING about you and telling their family/ friends about it? This can make or break your business!
You Need Experience & Practice
Your business should look different than what it did when you first started! So as you continue to grow, your prices will as well.
You can hear MUCH MORE on the Youtube video for this week on what I’m looking for in trying to determine your pricing!! Enjoy!
If this was helpful and you want to continue to grow and learn, try KJ ALL ACCESS for free!! Click here to join now!!!
Have you seen some of our most popular youtube episodes?
We release brand new Youtube episodes each week ranging from business topics, personal episodes, gear reviews, technical training and behind the scenes education! If you’ve never explored this part of our photography education, dive in now! It’s free!! Enjoy!
If you want to save this for later, Pin It!!
Thanks for reading!
— Katelyn
MORE RECENT POSTS
This week, Michael is sitting down with me at the microphone to join me on the podcast! When we started our Acton Academy journey, we had big dreams and very little idea of the practical challenges that lay ahead. Today, in year three of running our own Acton Academy, Michael and I are thrilled to reflect on the incredible transformation we’ve seen in our learners, our community, and even our own perspectives on education.
I had the pleasure of chatting with Erica and Jon, two incredibly talented photographers and educators who have redefined their business and life by embracing change. From leaving a corporate career to transforming their wedding photography business into a thriving brand photography venture, their story is full of inspiration for anyone looking to take bold steps and live life on their own terms.
I run a Facebook group with over 20,000 photographers, and something I see constantly are people sharing their editing struggles, asking for critiques, or seeking advice on how to fix issues in Lightroom.
This is going to go down as the wedding day were we got lucky over and over again. Blair and Ashley heard that there was a chance of rain on their wedding day but we all wrote it off as nothing and kept moving on with all of our original plans.
In the fast-paced world we live in, finding purpose and intention in everyday life can feel like a distant goal. Whether you’re an entrepreneur, a parent, a creative, or simply someone searching for more meaning, this probably resonates with you! If you’ve been a longtime follower of the Katelyn James podcast, you know it’s always been about authenticity, growth, and family. So, we wanted the podcast to represent just that. Welcome to Doing Life Differently!
If you’re looking to build a personal brand that genuinely connects with people, you’re in the right place. Whether you’re an entrepreneur, a creative, or just someone looking for more purpose in life, I think these insights will resonate with you.
Top Personal Posts
Have a little time to read?
"Best money I have EVER spent on education! ... and I've spent a lot!”
"I love all the lessons I'm learning from KJ All Access! Thanks Katelyn!”
"I find very few educational resources worth it ... this one is!”
"Being able to see behind-the-scenes of Katelyn interacting with her clients has been SO impactful!”
"SO worth it! It's amazing the amount of knowledge you get out of them!”
"I learned just as much in one All Access as I did in a whole course! SO GOOD!"
The KJ blog
must-reads
YOUTUBE
The KJ Learning roadmap
