Ever wondered if you’re making wise decisions with your business investments? I’ll be the first to admit that when I started my business, I purchased what I WANTED and not what I NEEDED. I wasted money, bought a lens just because someone else had it, did very little research and made some financial mistakes. I’d love to save you from making those same mistakes! Here’s an example of one of my biggest mistakes when it came to purchasing a prime lens to add to my collection!
When I was about two years into shooting professionally, there was a photographer in Philadelphia who I loved following. She never shared anything helpful for other photographers which is fine, but I remember emailing her about whether or not I should invest in the 24mm 1.4. I knew that she used it and I liked the “epic-ness” of the extra wide lens but it was expensive.
I got about a 5 word response.
“Sure, it’s a great lens.”
That’s what she responded with.
I was used to photographers not desiring to connect with other photographers and definitely not helping one another out. Back in 2010, that was actually frowned upon in some circles!
Well, that is not the case anymore!!!
I’m THRILLED to share with you my thoughts on which lenses you should consider investing in and what order to purchase them!
Back in 2009, I DID buy the 24mm 1.4 and it wasn’t a good decision. I wasted $2400 on a lens that I would only use every now and then on wedding days.
The worst part?
I NEEDED other lenses in order to shoot a wedding day easily and professionally but I spent so much money on a specialty lens that wasn’t necessary.
If I had had someone willing to share their experience, their wisdom and their genuine advice with me, it would have saved me from making a bad purchase!!!
My hope is that this new Youtube Episode will help you make WISE decisions as you grow your lens collection and will allow you to feel confident in your decision making process!
The wedding industry has faced unique challenges recently, with inflation affecting budgets and couples cutting costs. If you’re a wedding photographer feeling the pinch, don’t worry—2025 doesn’t have to be a slow year.
Life has a way of surprising us, doesn’t it? Over the last few months, I’ve been on a medical rollercoaster that I never saw coming.
If you’ve been following my journey, you know I’m always looking for ways to do life differently. Whether it’s in business, family, or personal growth, I’ve learned that stepping away from the norm often leads to the most profound transformations.
In today’s world, the idea of a “healthy home” can feel overwhelming. With constant information about toxins, processed foods, and environmental risks, it’s easy to feel defeated before you even start. So I’m sharing our journey and the small, impactful steps we’ve taken towards a healthier home.
Wedding days can be incredibly stressful for everyone involved. Photographers, brides, grooms, and guests alike often find themselves overwhelmed by the schedule and the numerous details that need attention. However, there are key “in-between” moments throughout the day that can be leveraged to create a smoother experience and better outcomes. As the photographer, you can calm the nerves of everyone there and capture their day beautifully!
This week, Michael is sitting down with me at the microphone to join me on the podcast! When we started our Acton Academy journey, we had big dreams and very little idea of the practical challenges that lay ahead. Today, in year three of running our own Acton Academy, Michael and I are thrilled to reflect on the incredible transformation we’ve seen in our learners, our community, and even our own perspectives on education.