Happy Monday friends! I’ll be honest, I had originally planned on sharing our Europe trip on the blog this morning but guess what, after two weddings and an anniversary session today, I’m not prepared for that! Those images will be shared shortly but today, I wanted to do an Ask Anything post to answer a question that we receive quite often. If you’ve never heard of us or our business, there are a few things you should know before reading this. 1. I started this business when I was 20 years old and a junior in college. 2. I never had money to invest in advertising and 3. We have run a 6-figure photography business for the last 5 years.
The reason I share this is because I want other photographers out there who are just getting started to have patience. I barely made $20,000 my first and second year in business because I was investing in GROWING my business and my equipment. I was grateful for my income but I also knew that the money I was making couldn’t be spent on advertising. I didn’t have enough margin to spend thousands in advertising when I was just getting started and it actually turned out to be one of the BEST decisions I ever made in my business!
We often receive questions from photographers asking…..
“How much should I spend on Advertising?”
Before I answer their question, there are a few questions that I always have running through my head that I want to ask:
These questions are important because depending on the business owner’s answers, I can immediately tell whether or not they should spend money doing traditional advertising. If they aren’t utilizing social media, blogging their current work or pursuing relationships in the industry then I know that there are other options that they should try before throwing money into advertising that more than likely will not bring them their ideal clients. Also, all of those ideas that I mentioned above are FREE!!
At our workshops I spend a lot of time sharing our marketing strategies and I could honestly spend hours on this one topic but the bottom line is, paid advertising shouldn’t be the FIRST thing that business owners invest into in order to bring in more clients. In our experience, we have connected with our BEST couples through the FREE marketing that was available to us! When our KJ Couples find us on social media or get attached to our blog or hear about us through a recommendation from a planner who loves us, we are normally ALWAYS a great fit!
We paid for ONE bridal show in our whole career. I spent $1500 building the setup of our booth (well, my dad built it!) and then we created new sample albums. My booth was one of the most elaborate ones there and yet I only booked ONE wedding…. and it was the bride who won the free raffle for a discounted album. Go figure. I couldn’t convince that couple to do a first look or to give me extra portrait time or to get ready in a room with WINDOWS… why? Because they didn’t have an attachment to me personally, I was JUST the hired photographer whose job was to snap the traditional go-to pictures. There was no celebration of creativity or desire to go out into the golden hour. As I left that bridal show with one booking and the $1200 photographer across the aisle from me left with over a dozen, I realized that these brides weren’t my people. They wanted a deal and they didn’t want a relationship. I’m not saying that all brides should want a relationship with their photographer… but I did decide THAT DAY that my couples should want that. So, I ONLY invest my time and energy into marketing that will draw in those ideal brides!
Paid advertising isn’t BAD and it does work for a lot of photographers!! However, if you’re a newer photographer, I wouldn’t dive into the deep end of the pool and pay for ads before first trying to market personally through social media, blogging, publications and relationships!!
So that’s just my two cents. I know there are so many different opinions out there and that is what makes the world go round so just take pieces of this advice and apply it to your business where it fits. I hope you all have a wonderful season of great bookings for 2017!! Don’t be afraid to put yourself out there!!!
Ps. If you have your ideal clients already but you can’t seem to figure out the right way to educate them and prepare them for the best photographic experience possible, we have a solution!!! Over 1,000 wedding photographers are teaching their couples how to plan a photography-friendly wedding day through our BRIDAL GUIDE! Click HERE for more info!
This session is beautiful… if I do say so myself! It’s colorful, it’s vibrant, it’s full of joy and it’s also LONG! It’s a lengthy post because I just had so many favorites and I absolutely loved my time with these two last week! Paige, like a lot of our brides, is a photographer herself! She’s talented, full of life, energetic and creative. I felt the pressure to take this location that she knows well and make it look fresh and knew to her!! Nikhil is an audio engineer for Apple (which we think is fascinating!) and despite hardly ever wearing a suit, he wore one for Paige and made all of her outfit dreams come true!
I’m so excited to share this final 2020 Wedding with you all!! It’s a special one! We photographed this beautiful wedding day on our own 10 year anniversary! Ten years ago on this day, we were celebrating in my parent’s backyard under a massive white tent too! This was my brother-in-law’s baby sister’s wedding day and celebrating with the Malizia family was such a treat! They are a family MADE for weddings!
Well, I realize this isn’t normal for KJ! I don’t shoot portraits these days but this session was my first non-wedding shoot with my new Canon R6 and I’m obsessed with how these images turned out! It was the most perfect evening for this early fall shoot and the light was incredible!
I’m so excited to share another addition of Student Spotlights from our KJ Education community! It’s so funny to us, but quite often, we find that our friends who know us in everyday life but aren’t in our industry really have no clue what we do! They think we shoot 10 weddings a year and that’s the extent of our work these days but oh… that couldn’t be further from the truth!
When we first decide if we’re a good fit with our potential KJ Couples, we’re looking for a few things…. one of those things is that this couple keeps joyful! We’ve found over the years that couples what take themselves super seriously aren’t always the best fit for us! We love it when couples let their guard down and allow us to get to know them during their engagement session.
For some photographers, bridal details seem like a fun part of the wedding day… but for many others, it’s stressful. It’s the part of the day that throws them off, makes them wonder if they’re actually artistic and leaves them feeling flustered and panicked because they never get everything done in the time they have allotted for detail shooting. In my opinion, this is a REALLY tough way to start a wedding day.