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I'm Katelyn James Alsop, a photographer, educator and momma who believes any photographer can have a profitable AND purposeful business.


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It’s getting close to THAT time if the year again…. the time of the year that I start getting nervous… the time of the year when I think to myself “Why did I signup for this?!”. It’s almost WPPI season. We’re speaking again this year and I’m SO honored to be asked back…. but this conference has a level of intensity that is unlike any other conference. It’s one of the largest photography conferences in the WORLD. Photographers fly in from all over the globe to attend! New, old, young, part-time, full-time, portrait based, wedding based….

there are SO many photographers there with different stories and experiences. This is why I’m excited for my talk!  I’ve realized over the last 7 years that no matter what your business strategy is, EVERY single photography business has to incorporate personal marketing into their marketing strategy in some way, shape or form.  This is a PERSONAL service that we provide. We aren’t a image factory that just cranks out work without any relational representation!! We have actually found that the more PERSONAL we are in our marketing and our client experience, the better the OVERALL experience is for our clients.  The more our community of brides gets to know us, the stronger our reputation is! The stronger our reputation is, the more valuable our services are. So basically, the more personal you are, the more value you’re adding to your brand! I always tell people during their coaching sessions “You have to add YOU into your brand! If someone took Michael and I out of the wedding package we offer, we could probably only charge $3200!” Michael and I ARE THE EXPERIENCE…. and the images are an amazing and necessary product of that experience.

So! If you want to increase the value of your experience… whether you’re in portraits or weddings… you HAVE to know how to insert your personality into your marketing while STILL being professional! This is HARD to do!!! It’s actually a “give and take” kind of situation. The more PROFESSIONAL you are, the more freedom you have to share fun, personal aspects of your life. For example, say I didn’t have a strong online presence. My blog was just a standard Blogger site without any customization. The colors don’t REALLY match my logo and the layout of the site was difficult to navigate. If I had an online presence like that and I blogged about loving Gummy Bears, I would be a joke to a lot of people. However, if I had a professional presence online, I would already be taken seriously that would give me more freedom in my personal marketing!

Finding the happy medium between personal and professional marketing is the greatest balancing act of this generation of photographers! So! That’s my topic for WPPI!!!!!

Dueling Identities: Ten Steps to Balancing Personal and Professional Marketing

This balance happens with online marketing but it ALSO happens on the wedding day with how we interact and treat our clients! ATTENTION: Things are about to get CRAZY!!!! Ok, continue……We realized it’s hard to give photographers a clear picture of what a REAL, LIVE WEDDING DAY looks like with us…… but we’re actually going to give someone at WPPI the opportunity to experience it!!! For FREE! Like, we’re paying for their flights, their lodging AND they are going to accompany us on a wedding day to experience the most raw type of training! They are going to watch and learn from us during a REAL wedding day and while that makes me a little nervous… I’m SO excited about this because we know this person is going to learn so much about the client experience, posing, timeline management, location scouting, shooting details, our OCF approach, how we run family formals, etc. etc!!! So, here’s the deal……

  • You can enter to win at ANY time leading up to our WPPI Platform talk that is taking place on SUNDAY MARCH 1st at 12pm in room 312-317!
  • Use the giveaway entry form below to enter! You can increase your entries up to 5x by sharing and posting about the giveaway!
  • YOU MUST BE PRESENT AT OUR WPPI PLATFORM TALK TO WIN! If we call your name out from the stage and you’re not there, it doesn’t matter if your BFF is there, you will be disqualified. You must be present to win! 
  • Why share this like crazy with all of your WPPI buddies? Because if we reach 600 entries, we’re giving away TWO LIVE KJ LEARNING EXPERIENCES! That’s right, if you help us get 1,000 entries, we’re DOUBLING your chances to win!
  • What if you don’t win?! Well, the good news is that we’re giving away FIVE $250 GIFTCARDS to The Collection as well! We will pull names from this entry and so again, you must be present at our talk to win if your name is selected.


 This is kind of crazy for us! It’s a BIG giveaway and we’re hoping that all of our WPPI friends will enter to win because we’d love to give you a FREE trip to Virginia AND a LIVE LEARNING EXPERIENCE at a REAL wedding!!!!  Enter below! Sending good luck your way!!!
a Rafflecopter giveaway

Thanks for reading!

— Katelyn

Matt + Nicole | Engaged Downtown Chicago Engagement Session

This session took place just 45 minutes before their welcome dinner the night before their big day! Honestly, we couldn’t have asked for a better outcome!


Our life has been a whirlwind in the best kind of way this summer! Life sure looks a lot different than it did just a few years ago and it’s about to change AGAIN!

Our Biggest Surprise Yet!

Our BIGGEST Surprise Yet! Boy #4 on the way!

Behind the Scenes of KJ All Access

Behind the Scenes of KJ All Access! See how the content gets to you!

If you’ve ever been a member of KJ All Access, you know that it’s been an evolution since the beginning! Over 4 years of wedding content, engagement sessions, family sessions and so much more! 

Import and Export in Lightroom

Import and Export in Lightroom An Easy & Streamlined Process!

When you’re sorting 5,000+ photos after each wedding, staying organized is a huge priority!


We met Nicole and Matt the day before their wedding day in downtown Chicago. Normally, we prefer to do a full engagement session with our KJ Couples before their big day but that really wasn’t possible due to our schedules and the long distance. Thankfully, meeting the day before was absolutely perfect and it prepared all of us to have a dream wedding day in the Windy City!


Nicole + Matt An Industrial Style Chicago Wedding | Loft Lucia

Behind the Image: Family Session

How I Captured This Family Session! Kids can make capturing the perfect image tricky!

Have you had a troublesome groom in the past? They don’t cooperate with the poses and just want to get back to the party? 



"Best money I have EVER spent on education! ... and I've spent a lot!”


"I love all the lessons I'm learning from KJ All Access! Thanks Katelyn!”

- Shannon Drummond, ALL-ACCESS MEMBER

"I find very few educational resources worth it ... this one is!”

- Kate gansneder, ALL-ACCESS MEMBER

"Recently signed up for KJ All Access and it's EVERYTHING!”

- Kassidy Mowery, ALL-ACCESS MEMBER

"Being able to see behind-the-scenes of Katelyn interacting with her clients has been SO impactful!”

- Angie mcpherson, ALL-ACCESS MEMBER

"Recently signed up for KJ All Access and it's EVERYTHING!”

- Kassidy Mowery, ALL-ACCESS MEMBER

"SO worth it! It's amazing the amount of knowledge you get out of them!”

- Brittany Lowe, ALl ACCESS MEMBER

"I learned just as much in one All Access as I did in a whole course! SO GOOD!"

- Joanna Krueger, ALL-ACCESS MEMBER
10 Steps to Starting Your Photography Business
Helping a friend survive a season of Infant Loss
How to photograph a first look in Harsh Light
A Lake Como Destination Wedding - Greg and Kate
A Letter to the Go-Getters fearful of Motherhood

The KJ blog

The KJ Blog is where you get to know me, where you meet our KJ Couples and see their beautiful wedding days, where I have been building an archive of education for over a decade and where I let you see a peek into our life, our home, and hear about our purpose! 
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Join 62,000+ others and learn, grow and get connected via our Youtube Channel! This is where I'm constantly sharing new content, talking all things gear, business, tips, tricks and letting you into the behind-the-scenes of our everyday life! 

"I have invested in all of KJ’s education!

The way she teaches makes so much sense and I’m so grateful for her! My business will be forever changed!"

- Renee Nicolo

"KJ education has been life-changing

 It has elevated my work so I could quit my day job and work from home with our baby boy!"

- joanna k.


and none compare to what I get from KJ!"