WPPI – Where are We?!

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I'm Katelyn James Alsop, a photographer, educator and momma who believes any photographer can have a profitable AND purposeful business.


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it’s going to be a busy week when your husband has to create a chart showing your schedule! We’re so excited about being in Vegas for WPPI! I’m trying to work on my talks and not let the nerves get to me. This is the second half of our trip and it feels like we’ve been gone for WEEKS! A 15 day trip to multiple conferences is no joke!! At least we’re surrounded by friends from all over the country… and a few Canadians:)… it makes the long trip fun and entertaining! So the longer we’re out here, the more I realize just how thankful I am for the friendships that I have formed in this industry.


There aren’t many industries like this and I’m so grateful that we have friends, mentors and peers who love and care for us.  One of the reasons I have grown and have had a desire to push forward into education is because I have had amazing examples to follow. As I speak at WPPI for the very FIRST time… I’m reminded that even if I only help and encourage ONE attendee…. it’s worth it.  If one photographer is inspired to form community and build their business based on service, that doesn’t mean that I’m reaching just one person…. technically, I’m reaching dozens, hundreds, maybe even THOUSANDS of people through the change in their business. If one photographer learns that genuinely loving their clients is more important than making a buck… I have done my job.  If one person leaves room 304 Tuesday night with hope and inspiration to go home and make a positive impact with their business…. I have succeeded. I’m reminding myself of this over and over again.

It’s so easy to walk these halls and see famous photographers with sold out classes, massive followings and a bazillion sponsors and they “What the heck am I doing here?!”….. but I’m reminded that I’m not speaking at WPPI to ENTERTAIN… I’m speaking to EQUIP. We have seen so much growth in our business the last 6 years. We’ve grown from charging $750 for weddings in 2008 to $7200 in 2014…… in RICHMOND, VA! What?! If we were in NYC or LA I wouldn’t be as shocked… but little RVA? It’s not a common story and the more we learn about our business and HOW we made this happen, the more I have a desire to SHARE about it!! What we have found is that we grow the most when we aren’t trying to…. I’m serious! When our focus is on loving and serving our clients and building up our KJ community, we grow organically and exponentially. We’re so excited to share more about this on Tuesday!! If you’re at WPPI, we would absolutely LOVE for you to hear this information so that you can go home and transform your business! Join us TUESDAY MARCH 4TH at 6:30pm!! We’re excited to meet you!!!!

Below you’ll see our SCHEDULE! Not only are we speaking on Tuesday night for our Platform talk, I’m also a part of a PANEL discussion on Wednesday and we’ll be sharing 20 minute presentations on the Tradeshow floor at the Shoot & Share booth everyday! Stop by and say hello!!


Thanks for reading!

— Katelyn

Nathan + Jenni Rae Historic Estate Wedding | Franklin Tennessee

This beautiful day way unlike any wedding I have ever photographed before. It’s hard to put into words how powerful and inspiring it was.


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The KJ Blog is where you get to know me, where you meet our KJ Couples and see their beautiful wedding days, where I have been building an archive of education for over a decade and where I let you see a peek into our life, our home, and hear about our purpose! 
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