If you have followed my business for any amount of time, you know that I used to be the blogging QUEEN! I mean, I blogged EVERY week day for close to EIGHT years. Wow. It was quite a commitment….but it was a commitment that was well worth it. The growth that I experienced during those years of blogging was amazing. However, things changed once my first pregnancy took an interesting turn. I literally almost lost a part of my right hand due to a pregnancy-induced tumor that needed to be surgically removed.
That season of my life seems like a blur, but I’m confident that God gave me that journey to walk through because it forced me to be ok with not working like I had been working in the past. I was forced to except the fact that blogging needed to be put on hold for a while until I could type again. Then, a few weeks after my surgery, I gave birth to my baby girl and suddenly my desire to blog every weekday diminished.
I have continued to blog every shoot, every wedding, and a few personal posts here and there, but my blogging calendar is NOTHING like what it used to be. So in 2017 my blogging frequency took a nose dive, and then right when I was about to pick it back up again I found out that I was pregnant with our second baby. But that pregnancy was extremely complicated and our baby boy wasn’t expected to survive. Needless to say, my blogging commitment was put on hold again.
So here I am… months later and still trying to figure out what blogging looks like in this new season of life. It’s in this new season of life that I’ve realized what blogging has actually meant for my business. I’ve also learned things about myself and about what is really necessary and what isn’t, and I want to share some of these things with you!!!
FIVE THINGS I’VE REALIZED FROM NOT BLOGGING:
So what is the general consensus here?
Well, I don’t think there is a perfect way to tie this post up with a bow and make any bold claims about what I’m going to do in the future. The truth is, I love being a mom. I love being able to not work as much as I used to. However, the work that I DID put in for almost a DECADE has been the greatest blessing to me. I wouldn’t be where I am in my business without it.
So what do I recommend?
I recommend BLOGGING…. but not 5 days a week. I think that worked well for me back when I started by business, but times have changed. I think micro-blogging through Instagram is the new, vital commitment that photographers should be making in their business.
I recommend blogging your WORK . . . AND sharing about your personal connection to your clients. Great photography is normalized online. It’s everywhere. The average person has high expectations on what a good photo is these days. What isn’t normalized is being a business owner with a passion for photos AND people. So don’t shy away from sharing that you’re personally invested in your clients and care about them!
I recommend blogging MORE if you’re in a season where you can afford to. I recommend blogging LESS if you’re in a season where you’re having little ones…. but don’t stop completely! A DEAD BLOG is worse than NO BLOG. You have to be the judge of what’s too much and what’s realistic for your lifestyle.
And remember that SEO isn’t going to become your friend if your blog stays unused. Remember that EVERY little post counts. Every time that you click “publish”, you’re doing your business a favor because Google is crawling through your content!!!!
Last but not least, give yourself the freedom to change it up. If you used to blog a ton but just haven’t been able to recently, it’s ok to blog twice a month instead of twice a week. Anything is better than nothing if you’re actively running a business. At first, it seemed like a big fail for me when I wasn’t blogging five days a week….. but then I realized that it was actually a huge win. Stepping back and doing less is actually quite an accomplishment for those of us who are wired to always want to do more! :)
This beautiful day way unlike any wedding I have ever photographed before. It’s hard to put into words how powerful and inspiring it was.
If you’ve been following my updates since I got the R6 two years ago, you know I LOVE it!! It has been a game changer for me! But there is ONE mistake that I’ve made that cannot be fixed afterwards!
There are things that EVERY photographer should have on their website! We will walk through some students’ websites to see how small changes can impact their perceived value, and for you to see if what they’re missing is something that you are too!
You know what I’m realizing? I’m realizing I am loving getting to see people I love and miss in this very busy season of our life.
We’re gearing up for wedding season and there are so many ways to market yourself DURING a wedding to keep new clients coming in! I have been a wedding photographer for 13 years, and I have never paid for ‘traditional’ advertising!
I am eating my words again! For years, I have used InDesign for everything… but Canva had a HUGE update last year which changed everything!!