Featured : Rangefinder Magazine

June 2017 Issue | Cracking the Facebook Code

filed in:

When Rangefinder magazine reached out to me about sharing what we had learned about Facebook tips during the last year or so, I thought to myself “Do they know I was on maternity leave and haven’t been on social media nearly as much recently?!” I felt like a fraud sharing advice when I hadn’t been practicing it daily. However, just because I took some time off doesn’t mean that what I know isn’t valid anymore. Facebook’s algorithms change rapidly, but what we did in the fall of 2016 still works today! I’m excited to share my little feature and also pass along all of the interview questions that I sent over to them!

I’m honored to have one of Calvin and Brittany’s gorgeous wedding images in print in Rangefinder! I have to laugh because I remember Brittany asking me during her wedding day “Do you think we got some good ones?!” and now her wedding has been featured on Quirk’s website, Style Me Pretty, Richmond Bride Magazine and now RANGEFINDER… so yes… I think we got some good ones!!!! I just loved their wedding so much and apparently so does everyone else!

Anyway, after I had been contacted by Rangefinder, I gathered my current thoughts about Facebook and I shared them with the editor! I’m honored to have the chance to help others via a print article so if you’re a photographer, be sure to get yourself a copy of the June 2017 Rangefinder issue, if you’re not already subscribed!

And because I want to practice what I preach, here are some helpful tips for beating the algorithms of Facebook these days!! :

1. What do you know about how Facebook grades content?

Facebook is always looking for engaging posts that spur on organic interactions! They want to see content that people are naturally drawn to and easily interact with!

2. What sorts of tricks do you use with your own social media content to make sure it gets maximum exposure?

We have found that self-promotion is never the answer. For example, if we share a blog post about being featured somewhere, we always include some tips or tricks for other photographers to use when they are submitting their work. People love giving advice and hearing advice. What people don’t love is hearing someone brag about what they have accomplished. So we always want to make sure we are producing content that is either inspiring, educational or entertaining in some way shape or form.

3. What have you found is the ideal length for a video? Do you ever use subtitles or other tools to ensure that people can watch them in various settings?

We have found that currently, the best way to get the most engagement with a video is to do a Facebook Live video and then let it live on our page! Another way to ensure that videos get maximum exposure is to create videos that have clear audio, great lighting, and are concise and to the point! We use external microphones and video lighting when we record our videos for Facebook!

4. What sort of content doesn’t work for Facebook?

Content that doesn’t work is content that doesn’t serve others! When you exist on social media to help and inspire, you will always grow because people are drawn to inspiration and compassion. Whether you’re trying to educate brides to have a less stressful wedding day or educating other photographers, serving always wins!

5. What recommendations do you have for increasing engagement on a Facebook page?

I recommend posting regularly and not straying away from personal content. People relate to PEOPLE more than they do to pictures! If you took an amazing shot and you want to share it, maybe share some of the backstory of how you created it and why you love it so much. There is an over abundance of pretty pictures on Facebook… So if you want to stand out and see your engagement rise, you have to give people something more to connect to!

Thanks for reading!

— Katelyn

Composition Course Family SHoot

Composition at a Family Shoot with little kids!

As a professional photographer, I’ve had the privilege of capturing countless family portraits over the years. Each session presents a unique set of challenges, from managing energetic children to finding the perfect backdrops.


As a photographer, I’ve often found myself in situations where the location seemed lackluster or uninspiring. It’s easy to get caught up in the pursuit of the perfect setting, but the reality is that we don’t always have the luxury of shooting in the most visually stunning locations.

Sneak Peek Composition. Course

Creating Amazing Composition when you have a boring location


The Smith Family Pharsalia Farm Family Portrait

We rescheduled this shoot with the Smith family once because of a threat of rain. It wasn’t a totally horrible forecast but if there’s one thing that I learned about Colleen when I photographed her wedding, it’s that she loves the GLOW!


The Sledge & Hugo Family Legacy Family Portraits | Maymont Park

What’s better than doing a family session for one KJ couple? Photographing TWO and adding in Nonna and Grandpa!


As a professional wedding photographer, I’ve encountered my fair share of editing challenges on the job.

LR Editing Nightmares

Wedding Photography Editing Nightmares and how to fix them!


5 Essential Lightroom Tips I can't edit without these!

Have you ever closed out of Lightroom unhappy with the end result?



"Best money I have EVER spent on education! ... and I've spent a lot!”


"I love all the lessons I'm learning from KJ All Access! Thanks Katelyn!”

- Shannon Drummond, ALL-ACCESS MEMBER

"I find very few educational resources worth it ... this one is!”

- Kate gansneder, ALL-ACCESS MEMBER

"Recently signed up for KJ All Access and it's EVERYTHING!”

- Kassidy Mowery, ALL-ACCESS MEMBER

"Being able to see behind-the-scenes of Katelyn interacting with her clients has been SO impactful!”

- Angie mcpherson, ALL-ACCESS MEMBER

"Recently signed up for KJ All Access and it's EVERYTHING!”

- Kassidy Mowery, ALL-ACCESS MEMBER

"SO worth it! It's amazing the amount of knowledge you get out of them!”

- Brittany Lowe, ALl ACCESS MEMBER

"I learned just as much in one All Access as I did in a whole course! SO GOOD!"

- Joanna Krueger, ALL-ACCESS MEMBER
10 Steps to Starting Your Photography Business
Helping a friend survive a season of Infant Loss
How to photograph a first look in Harsh Light
A Lake Como Destination Wedding - Greg and Kate
A Letter to the Go-Getters fearful of Motherhood

The KJ blog

The KJ Blog is where you get to know me, where you meet our KJ Couples and see their beautiful wedding days, where I have been building an archive of education for over a decade and where I let you see a peek into our life, our home, and hear about our purpose! 
don't miss the
Arrow KJ
Arrow KJ
Arrow KJ
Arrow KJ
Arrow KJ
Arrow KJ


Join 97,000+ others and learn, grow and get connected via our Youtube Channel! This is where I'm constantly sharing new content, talking all things gear, business, tips, tricks and letting you into the behind-the-scenes of our everyday life! 

The KJ Learning roadmap

If you're a visual learner, this real-life, behind the scenes training was created just for you!

Create clients who can't help but rave about how you made them feel in front of your camera!

A 4-step educational preset process that will make Lightroom seem like a friend instead of a constant frustation.

The only thing you'll need as a beginner to kick start your photography journey.

The most popular, most transformational KJ Course of them all! Learn how to find great light in any location no matter how challenging!

The course that teaches photographers how to master Lightroom, find their unique style and trasnform their workflow!

Not only can artificial intelligence edit your images in minutes, it can now edit your work exactly the way KJ would if I was editing it myself!

Create polished, scroll-stopping images!  If you’re tired of “normal” and are ready to access the “Next Level”, this course was designed for you! 

"I have invested in all of KJ’s education!

The way she teaches makes so much sense and I’m so grateful for her! My business will be forever changed!"

- Renee Nicolo

"KJ education has been life-changing

 It has elevated my work so I could quit my day job and work from home with our baby boy!"

- joanna k.


and none compare to what I get from KJ!"