is a busy day! We’re prepping for our “Electrical Walkthrough” in the new house. This is super intimidating and yet exciting! I’m ALSO prepping for my talk for Showit UNITED presentation that I’ll be presenting NEXT TUESDAY in Santa Barbara! I’m thankful this is happening on Tuesday so that I can enjoy the rest of the week without practicing my talk in the shower and annoying my husband! I’m speaking on something that has really been a GAME changer for me and my business over the last 4 years, BRAND LOYALTY. Over the last several years, we’ve experienced what it means to have a “following”… or better titled… a “Community”.
The clients, fans and cheerleaders for Katelyn James Photography continue to surprise and bless me on a daily basis. So what makes people stay? Why have people attached themselves to my brand? Why did I attach myself to Jasmine Star’s brand?
I’ve noticed that my clients and fans are not just “supporters”, they are a form of a community. They share the same love for my business and they’re connected by that. So how did this happen and how can it happen for you? Welp, you’ll have to attend my talk at SHOWIT UNITED!! If you’re not attending, no worries, I can guarantee you that I won’t be able to keep this talk a secret for long. :)
So today I want to know, what brands are you loyal to?? And how do you know that you’re “loyal” to them? What brands make you feel like you’re a part of something BIGGER than just the product they are offering and why do you feel that way? Here’s an even BETTER question, why do you continue to come back to MY blog? What makes this business “follow-able”? (that’s definitely not a word) I would LOVE to hear your thoughts!…. I may even use your response in my presentation!! Thanks in advance for your help!!
I’m so excited to share this final 2020 Wedding with you all!! It’s a special one! We photographed this beautiful wedding day on our own 10 year anniversary! Ten years ago on this day, we were celebrating in my parent’s backyard under a massive white tent too! This was my brother-in-law’s baby sister’s wedding day and celebrating with the Malizia family was such a treat! They are a family MADE for weddings!
Well, I realize this isn’t normal for KJ! I don’t shoot portraits these days but this session was my first non-wedding shoot with my new Canon R6 and I’m obsessed with how these images turned out! It was the most perfect evening for this early fall shoot and the light was incredible!
I’m so excited to share another addition of Student Spotlights from our KJ Education community! It’s so funny to us, but quite often, we find that our friends who know us in everyday life but aren’t in our industry really have no clue what we do! They think we shoot 10 weddings a year and that’s the extent of our work these days but oh… that couldn’t be further from the truth!
When we first decide if we’re a good fit with our potential KJ Couples, we’re looking for a few things…. one of those things is that this couple keeps joyful! We’ve found over the years that couples what take themselves super seriously aren’t always the best fit for us! We love it when couples let their guard down and allow us to get to know them during their engagement session.
For some photographers, bridal details seem like a fun part of the wedding day… but for many others, it’s stressful. It’s the part of the day that throws them off, makes them wonder if they’re actually artistic and leaves them feeling flustered and panicked because they never get everything done in the time they have allotted for detail shooting. In my opinion, this is a REALLY tough way to start a wedding day.
Oh, this wedding day!! What a beautiful Texan dream! I met Melanie when she attended one of our workshops years ago in our home. She had the sweetest spirit and such a kindness about her. I remember loving how she made personal marketing her own and did headshots in a pile of Skinny Pop!! I loved her creativity and her ability to envision what she wanted in her brand.