If there is one thing I have learned about blogging, it’s that I’ll never be perfect at it. I’m constantly telling you all about my many spelling errors.. it drives my momma CRAZY! And the truth is, there is actually a lot that I could be doing to help grow and maintain my blog but life just gets in the way sometimes! I was recently asked if I used TAGS on my blog posts for SEO purposes and my response was “Well, I used to!!!”. And that’s the truth! I used to tag every wedding with descriptive key words and I did this religiously!
However, as life became busier and the business has become more demanding, I have dropped that aspect from my blog posts. It’s not because they aren’t beneficial, they are! And I should probably start re-implement them!! :) However, as I started thinking about these blogging questions, I realized that maybe I should do a post about the “Top 5 Must-Haves for Every Blog Post”! There is so much that goes into creating great posts and so I’m only hitting on the basics today! I wanted to share some simple blogging 101 tips that some of you may find helpful! A few of these may seem super basic but sometimes the easiest fixes are the ones that make the biggest differences!! So enjoy!! Here are some of the MUST HAVES for every blog post if you’re wanting to increase traffic and engagement!!
1. Custom Permalink :
This is the EASIEST adjustment to make on your blog! … Especially in WordPress! You can just click on the permalink to edit it! I recommend changing it to something that will help your blog be found in Google Searches! So, if you’re blogging a wedding that was shot at Pippin Hill, you may want to make your permalink : www.katelynjamesblog.com/pippin-hill-farm-wedding-venue-charlottesville
No matter what you’re posting, you can always find or create a “Category” to label and store your post under! When you’re on someone’s blog and you’re searching for a specific post, it can be really frustrating when their categories are not accurate. Having 34 posts under the “Uncategorized” tab probably isn’t the best way to create a site that’s easy to navigate! :) I would recommend putting EVERY post in a “Category”!
3. Renamed images that reflect the topic that you’re blogging about:
When you’re blogging, it’s always a good idea to rename the images that you’re going to use in the post! This will increase your chances of having your images pop up in related google searches!! I do this through BLOGSTOMP! (If you’re not already using Blogstomp, give it a try! It’s a blogging life-saver!!) If I was blogging a summery wedding at a farm in Richmond, I would probably name the images something like ” Classic Richmond Barn Wedding Venue”. If you don’t want to highlight the venue, you could use other descriptive words like “Mint and coral summer outdoor farm wedding”.
4. One image (preferably that relates to the topic or has text about the topic):
This is a MUST HAVE for Pinterest marketing! Think about it, if you want your blog posts to be pinned and shared, we need to give them something to PIN that clearly draws people into the post! If you don’t include a great image that ties into the post, this diminishes your chances of it being pinned!
Last but not least, this seems like a no-brainer! However, this is commonly overlooked in blog posts! Sometimes blogging can just become another day-to-day thing that we do and we forget that in order for it to be worth reading, we have to work hard on the content!! Make sure that EVERY single blog post has a purpose! You want to ensure that your posts are life enhancing in some way, shape or form! This is where great content is born!!
This shoot was supposed to happen about a month earlier on the exact day that leftover rains from a hurricane swept through Washington. I’m so thankful we rescheduled! Our reschedule date was absolute perfection! The temperature, the glow, the locations…. it was beautiful! Tyler and Abby’s outfit choices were wonderful and the leaves were full of color and still hanging on the trees.
When Michael and I were in our early years of dating, I would go on trips with his family for Thanksgiving and summer trips to West Virginia and I spent time with his cousins! “Bri-Bri” was so little! He’s the youngest of all of the cousins and it’s crazy to think that he’s old enough to be getting MARRIED! He’s actually older than we were when we got married!! We have known Shannon for years and we were THRILLED when we heard that Brian had proposed because we always hoped that would happen!!!
Maybe it’s just me…. but I feel like this fall is FLYING by! It seems like just the other day that I was sharing about three more KJ Students who are doing amazing things in their businesses! Well, this weeks marks the beginning of November and I have three amazing students to introduce you too!!!
This session is beautiful… if I do say so myself! It’s colorful, it’s vibrant, it’s full of joy and it’s also LONG! It’s a lengthy post because I just had so many favorites and I absolutely loved my time with these two last week! Paige, like a lot of our brides, is a photographer herself! She’s talented, full of life, energetic and creative. I felt the pressure to take this location that she knows well and make it look fresh and knew to her!! Nikhil is an audio engineer for Apple (which we think is fascinating!) and despite hardly ever wearing a suit, he wore one for Paige and made all of her outfit dreams come true!
I’m so excited to share this final 2020 Wedding with you all!! It’s a special one! We photographed this beautiful wedding day on our own 10 year anniversary! Ten years ago on this day, we were celebrating in my parent’s backyard under a massive white tent too! This was my brother-in-law’s baby sister’s wedding day and celebrating with the Malizia family was such a treat! They are a family MADE for weddings!
Well, I realize this isn’t normal for KJ! I don’t shoot portraits these days but this session was my first non-wedding shoot with my new Canon R6 and I’m obsessed with how these images turned out! It was the most perfect evening for this early fall shoot and the light was incredible!