katelyn
Entrepreneurial mom of four whose business successes, story of loss and deep rooted desire to do life differently has led her to help others thrive in life and business.
the roles i live with purpose:
Photography Educator
Podcaster
Mentor
Photographer
entrepreneurial cheerleader
Business Builder
Wife & Momma
Intentional living advocate
In every role I have, I see my life as a canvas where God is writing stories that are constantly being weaved into chapters that refine my purpose and calling to the world. Whether you're changing the world as a mom, have made your passion profitable as an entrepreneur, or are heroically doing BOTH, you've found your sweet spot here!
my most important role:
From High School Sweethearts to a Family of Six
Michael and I have known each other our entire lives. At 15 and 17, after a highschool homecoming game, Michael asked me to be his girlfriend and over 20 years, many adventures and five babies later, we are continuing to build a life that we love together.
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The STORY
From humble beginnings to the hustle of building a 7 figure online education business
1.0: Hustling with Heart
In 2008, I started my tiny but mighty photography business out of my college dorm room. No formal training, no experience, just a passion for golden light and a starter camera from Ebay. I grew this small dream into a six figure business in a handful of years and other photographers started to notice. I started teaching everything I was learning and then in 2014, I launched my first online course into the world and KJ Education quickly scaled to a mutl-seven figure business and I couldn’t have imagined in my wildest dreams.
2014 - A Girl on a mission!
An unlikely passion for motherhood, devastating loss and discovering a deep desire to do life differently.
2.0: Refining & Reimagining
In 2017, my world was changing rapidly. I never saw myself as a mom but I’m so grateful for the chance to find out how it would transform me. After a rare tumor popped up inside of my hand while I was nine months pregnant with my first, I had to surrender my workaholic tendencies and discover there was so much more to life. Having Evy transformed me and then my second baby wrecked me. We lost our second child during his birth in May of 2018 and his story not only changed our lives, it impacted thousands. The power of a personal brand and the purpose behind our small business took on a whole new meaning.
Pregnant with #3 of my five babies
A full circle season where starting a school for our children, an unexpected health journey has led to me leaning, once again, into the power of the personal brand.
3.0: Leading with My Life, Not Just My Camera
KJ 3.0 is a season of transformation. I’ve transitioned from a season of growing my family to raising them. I’m learning how to take care of myself in a way I haven’t chosen to before and I’m diving in deep with my desire to Do Life Differently. This is a season of celebrating the seasons we’ve had, continuing to serve our photography tribe and leaning into my passion for empowering entrepreneurs to use the power of who they are to build a brand that thrives!
Embracing my story, my multi-passionate business brain & motherhood
Defining moments that shaped our journey
PIVOTAL MOMENTS
Shot my all time favorite wedding on Lake Como
Created KJ All Access Membership
Lost our Second Child, Baby James
Hosted a Business Conference for over 400 Photographers
We started a school!
MEET the TEAM
Keeping the KJ magic running smoother than Lightroom on a brand-new Mac.
Katelyn
Vison Caster, Content Queen & Professional Encourager
The heart and face behind KJ. Katelyn’s dreaming up big ideas, creating content that transforms businesses (and hearts), and leading photographers toward purpose, profit, and peace—while juggling mom life like a pro.
1
Emily
Chief Chaos Coordinator (aka CEO/Head of Operations)
Captain of the ship and keeper of all the systems. Emily manages projects, tech, and team life with a spreadsheet in one hand and a Slack emoji in the other. Basically, she keeps us from sinking.
2
Casey
Community Connector, Systems Assistant & Cruise Director
Casey makes the KJ community feel like home. Whether she’s answering questions, managing All Access, or checking off behind-the-scenes tasks, she brings the good vibes and keeps the ship sailing.
3
Morgan
Inbox Ninja, Systems Sidekick & Customer Care Captain
Morgan is the calm in our customer service storm. She manages tech, Asana, and inboxes like a boss, and keeps KJ customer care running smoothly behind the scenes!
4
Becca
Marketing Director, Lightbulb Flicker & Snack Extraordinaire
Becca turns messy ideas into magnetic messaging. She’s the voice behind the campaigns that connect and convert—and the first to show up with a genius idea and a new snack to try.
5
TY
Videographer, YouTube Boss & Self-Proclaimed #1 KJ Fangirl
Ty brings our content to life—filming, editing, and turning KJ ideas into YouTube gold. Also known as “Ty’s Tech Line,” he’s our go-to for anything that beeps, glitches, or randomly stops working.
6
Motherhood became a calling instead of a fear. Diet Mountain Dew became green juice. The college girl killing herself to make a dream happen has now become a crunchy mom who intentionally does life differently!
THEN and NOW
I’m not who I used to be. Somewhere along the way, hustle gave way to peace.
KATELYN 1.0
Never envisioned myself as a mom
Diet mountain dew everyday
Never made time for nutrition
Loved a perfectly curated home
Worked on every vacation
Did everything myself
KATELYN 3.0
Obsessed with my FOUR kids
Juicing weekly
Now the most unlikely crunchy mom
Totally embracing the chaos
Can’t wait for screen-free adventures
Trusting my amazing team
Read more here
To really know our family, there’s someone incredibly special who isn’t pictured throughout my site—but he’s still a big part of our lives and our story.
If you'd like to know more about our journey and the little boy who made us parents of a child in heaven, you can click below to read more.
the story of our
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You can do SO MUCH MORE in the locations that you’re shooting in! The issue isn’t that you need more locations, it’s that you don’t know which pose to do next!
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15 POSES in 5 MINUTES
School
3 Years with Acton Academy
Business
Authenticity over Perfection
Faith & Family
Redefining Success
Faith & Family
Miles' Birth Story
From the Podcast
Start Here if you want the full picture and not just the highlight reel
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THE SHOP
Whether you're a photographer wanting to finally be able to master light and speed up your editing or you're dreaming of the day when you're finally comfortable creating a client experience, the KJ Shop has what you need to thrive!
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