It’s hard to believe that we are in our FIFTH year of offering our behind-the-scenes membership to our students, aka, KJ All Access!
KJ All Access is a membership program where photographers can join and watch me photograph weddings and portrait sessions each month for the cost of a few Starbucks drinks!
This idea of KJ All Access just came to me in the middle of the night at 1 am and I had a goal of making it ONE year of offering this membership. I thought to myself, “I think this would be successful if a few photographers joined us each month to watch me behind the scenes.” And here we are years later and still thousands of photographers are joining us every month to be a part of KJ All Access! This membership has completely changed our business for the better…it has brought in so much more financially than I ever thought, we have connected with so many photographers which I love, etc, etc!
About 2 years ago, I started to dread creating content for KJ All Access. I was ready to call it quits…
I KNEW I NEEDED TO PIVOT… but I didn’t. Why fix something that wasn’t “broken”?
This is a common occurrence for business owners but I think many overlook the signs and red flags that I mention in this episode and that leads them to being “stuck”!! My hope is that this story will shed some light on the journey it has been to get me to a point where I was totally honest about what I needed to do with this part of my business!
In this episode you’ll hear me talk about:
- The work that went into discovering what needed to change; how I had to be honest with myself and my team that something was not working
- Taking a month off to find out what was missing
- Realizing there is so much more of me to give; I need the freedom to create freely!
- How I became a slave to a system that was doing ‘just fine.’
- Wanting a new membership site to be my “homebase” to connect with the KJ Community
- Last but not least, I’m hinting towards some super fun technical changes to the backend of our membership that will make our user experience more intuitive!
Just a reminder, this isn’t available YET…. But it’s coming! And I’m excited to share more next week!!!
Want to catch up on more episodes?! Listen below!
Thanks for reading!
— Katelyn
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Oh I just loved this session. The light, the outfit choices, the location, the family! It was all perfect and I’m so grateful for a chance to see a veteran KJ couple again!
This new AI feature in Lightroom has made it easier to now leave Photoshop behind and do almost EVERYTHING I need to in Lightroom! Wow!
I have come to realize that there have been so many people in my life who have shaped me and called me up to be the mom, wife, business owner, photographer I am today. I am sharing why I think mentorship is so valuable to every individual and invite you to consider who is helping you learn and grow!
This day was just perfection. I knew it would be from the moment Caitlin emailed me about being a part of their day. She and Devon are in the photography industry and I knew they would put a high value on the creative side of their day.
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"Best money I have EVER spent on education! ... and I've spent a lot!”
"I love all the lessons I'm learning from KJ All Access! Thanks Katelyn!”
"I find very few educational resources worth it ... this one is!”
"Being able to see behind-the-scenes of Katelyn interacting with her clients has been SO impactful!”
"SO worth it! It's amazing the amount of knowledge you get out of them!”
"I learned just as much in one All Access as I did in a whole course! SO GOOD!"
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