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The Katelyn James Podcast

Ep. 15 | The Realities of Scaling an Online Business

It’s not always what it seems

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I'm Katelyn James Alsop, a photographer, educator and momma who believes any photographer can have a profitable AND purposeful business.

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Ep. 15 | The Realities of Scaling an Online Business

We recently had the honor of being featured in an article that shared some of our story of growing a service based photography business into an online photography education business! 

While it was so awesome to have national recognition for our hard work and hustle from the past 14 years, we realize that a short-form article highlighting our success isn’t the most realistic depiction of our reality and what it takes to create a business like we have created. 

We get it. CNBC’s “Make It” blog is a place for wild stories of success and inspiration for those wanting to grow their own business and “side hustles”. While my business DID start as a side hustle when I was a college student, it hasn’t been a side hustle for over 12 years and the journey to get where we are today has truly been 14 years in the making! It seemed like a great opportunity to share more about this part of my life that I’ve never gotten a chance to share before!

 

When I sat down in my studio to record this podcast episode, I had a few goals in mind:

  • I wanted to explain how this side of our business works. The team, the structure, the growth, the beginnings, etc.


  • I wanted to empower others who read super inspirational articles with big numbers and seemingly magical work/life balance to be able to discern what the true reality is and pay attention to what WASN’T shared just as much as they are drawn to what WAS shared. 


  • I wanted to say “Thank you” to our team… especially my sister… who makes this ship keep sailing constantly. I felt like my team was the most neglected in what the editors chose to publish and so this podcast episode explains just how I can be a mom of *almost* four young kids and only work 4 hours a day but still run a profitable business. 

 

In this episode, you’ll hear me explain:

  • Where the education business came from….
  • How we grew it…
  • And how it is maintained! … With some random real-life stories thrown in here and there! 

 

Enjoy! 

Ps. the article is linked in the Podcast show notes! 

 

Want to catch up on more episodes?! Listen below!

 

Thanks for reading!

— Katelyn

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Ep. 15 | The Realities of Scaling an Online Business

Ep. 15 | The Realities of Scaling an Online Business It’s not always what it seems

We recently had the honor of being featured in an article that shared some of our story of growing a service based photography business into an online photography education business! 

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